Case Study: Michigan State University Federal Credit Union boosts digital engagement with Larky

Michigan State University Federal Credit Unionarge Government Agency - Customer Case Study

Michigan State University Federal Credit Union (MSUFCU) sought to better engage its vast membership base digitally. They were struggling with low engagement from traditional emails, which only garnered a 1.2% click-through rate, and needed a more flexible, easily manageable solution to reach members at the right moment. To address this challenge, MSUFCU partnered with vendor Larky for their nudge® platform.

Larky implemented a pilot program using their platform to send targeted push notifications based on member behaviors and location. The solution was a significant success, driving an aggregate tap rate of 16% across all nudges and an impressive 47% tap rate over 60 days. For MSUFCU, Larky provided a next-level ability to meet members where they are, resulting in dramatically higher engagement and successful campaigns for offers and feedback.

Michigan State University Federal Credit Union

Ami Iceman Haueter

VP of Research and Digital Experience