Case Study: Fort Financial Credit Union boosts member engagement with Larky

How Fort Financial Credit Union leverages the Larky nudge® platform to strengthen member relationships, increase engagement, and drive growth

Fort Financial Credit Union, a not-for-profit financial institution, sought a more personalized way to engage its members and strengthen community relationships as branch traffic declined. Facing the challenge of connecting with over 32,000 members across three states, their small marketing team needed a competitive edge. They partnered with the vendor Larky to implement its nudge® platform to improve digital outreach and member engagement.

Larky's solution integrated seamlessly into the credit union's existing mobile app, enabling the delivery of targeted push notifications and geo-location based campaigns. This allowed Fort Financial to promote specific loan products and community events directly to members' smartphones. The results were significant, including the execution of over 60 campaigns yielding more than 200,000 impressions and a highly successful HELOC campaign that achieved an over 30% tap rate, greatly enhancing product awareness and member interaction.

Fort Financial Credit Union

Tyler Stevenson

Digital Marketing Specialist