Case Study: V12Software streamlines customer management with Lark

How V12Software champions customer success by building a custom CRM on Lark

V12Software, an automotive marketing platform, faced challenges in managing customer data and sales information that was spread across different, siloed systems. This lack of a centralized hub created transparency issues, hindered sales performance optimization, and made it difficult for teams to track progress and focus on their specific clients. To address this, they turned to the vendor Lark to build a custom solution using Lark Base.

The solution implemented by Lark was a unified customer management hub built on Lark Base, which centralized all sales leads, onboarding statuses, and customer information. This provided teams with customizable dashboards and automated workflows for tasks like calculating commissions and sending reminders. The results for V12Software included a noted lift in digital advertising sales, reduced manual work, and a new level of transparency that allowed teams to efficiently optimize performance and focus more time on customer success.

V12Software

Mona Abisourour

Chief Growth Officer