Case Study: UnitedHealthcare boosts nutrition education outreach with Largemouth Communications

UnitedHealthcare earns 16 local broadcast stories with Largemouth Communications

The customer, UnitedHealthcare, partnered with Largemouth Communications to promote a community event and highlight their efforts to improve health outcomes in North Carolina. The challenge was to generate local media attention for an event featuring North Carolina's first lady, which included a roundtable on nutrition education and a garden groundbreaking ceremony for a grant recipient school.

Largemouth implemented a comprehensive media strategy that included facilitating pre-event interviews, inviting local broadcast stations, and engaging hyper-local newspapers in towns that received grants. This solution earned significant positive coverage, resulting in 16 local broadcast stories and 13 print or online stories, communicating key messages to tens of thousands of people.

UnitedHealthcare