Case Study: Coldwell Banker Weir Manuel doubles in size without adding staff with LanTrax Profit Power

Since Implementing Profit Power Coldwell Banker Weir Manuel Was Able To Double In Size Without Needing To Add Staff

Coldwell Banker Weir Manuel, a real estate brokerage with 19 offices and more than 600 sales associates in Southern Michigan, needed better support, training, and reporting from its back-office software. After a poor prior implementation experience, the company began looking for a stronger solution and chose LanTrax’s Profit Power based on recommendations from peers in the Coldwell Banker network.

With LanTrax’s Profit Power, Coldwell Banker Weir Manuel improved reporting accuracy, gained more useful metrics, and became more efficient at managing and closing deals. The company said the system helped it double in size without adding staff, and it later completed two major acquisitions while keeping costs down and relying on LanTrax’s knowledgeable support team to help integrate new businesses.

Coldwell Banker

Tina Eick

Chief Financial Officer