Case Study: SSAB streamlines multilingual website translation with LanguageWire

SSAB streamlines translation across 20 country websites with LanguageWire

SSAB, a global steel producer based in Sweden, faced the challenge of updating its website to provide a relevant digital experience for its 2.5 million annual visitors across 50 countries. A key goal was to make its full product portfolio easy to find and understand in the local languages of its customers, requiring an advanced localization and translation process integrated with its CMS. To achieve this, the company partnered with vendor LanguageWire.

LanguageWire implemented its Sitecore Connector to automate and streamline SSAB's translation workflow. This solution integrated directly with SSAB's CMS, allowing content to be automatically sent for translation, approved, and re-imported for publication. This process enabled SSAB to efficiently maintain 20 different country-specific website versions, significantly reducing the time spent on translation and minimizing errors while improving local SEO and content relevance.

SSAB