Case Study: SSAB streamlines multilingual content management with LanguageWire

SSAB scales multilingual websites to 20 countries with LanguageWire

SSAB, a global steel producer based in Sweden, faced the challenge of updating its global website to make its full product portfolio easy to find and to improve the digital customer experience for its 2.5 million annual visitors. A key priority was providing this information in the local languages of its customers across 50 countries. To achieve this, SSAB needed to integrate a translation solution for its CMS that could automate the process and was compatible with its tech stack, LanguageWire provided this solution.

LanguageWire implemented its Sitecore Connector to automate and streamline SSAB's translation workflow. This integration acted as a link between SSAB's CMS and LanguageWire's platform, allowing new text to be automatically exported, translated, approved, and re-imported. The solution enabled SSAB to efficiently maintain 20 different country versions of its website, resulting in a massive reduction in time spent on translation and a reduction in errors, while also making the website more relevant for local businesses.

SSAB