Case Study: Matas enhances multilingual content and speeds market launch with LanguageWire

Matas launched Swedish and Norwegian websites on time with LanguageWire after translating 1.5 million words

Matas, a leading personal care retailer in Denmark, faced the challenge of translating its entire website, app, and thousands of product descriptions into Swedish and Norwegian within an ambitious six-month deadline to expand into new markets. The volume of over 1.5 million words and a lack of internal validators for quality assurance required a robust technical solution. They turned to vendor LanguageWire for localization solutions, including machine translation and system integration.

LanguageWire implemented its platform and InRiver connector to automate the translation workflow, significantly speeding up the process and reducing human error. They also provided post-edited machine translation to handle a large volume of words quickly and offered linguistic expertise for essential validation. As a result, Matas successfully launched its fully translated Swedish and Norwegian websites on time in January 2023, achieving significant improvements in time-to-market and resource savings through the efficient handling of multilingual content.

Matas