Case Study: MAC Cosmetics streamlines multilingual eLearning content with LanguageWire

MAC Cosmetics boosts eLearning completion rates to over 80% with LanguageWire

MAC Cosmetics, a global makeup brand, faced a challenge with low engagement and completion rates for its internal eLearning app, partly due to inconsistent and time-consuming manual translation processes handled in-house. This diverted their trainers from core development work and failed to provide adequate upskilling for employees in many regions. They partnered with LanguageWire to streamline their multilingual content management.

LanguageWire implemented a translation solution using their SmartEditor and delivered files in SCORM packages ready for upload. This service freed up a quarter of the trainers' time and allowed for translation into 15 languages, including Hindi. The results were remarkable, with completion rates soaring to over 80% in many markets from as low as 20%, ensuring consistent and effective employee training globally.

MAC Cosmetics