Case Study: MAC Cosmetics achieves faster, more consistent multilingual eLearning with LanguageWire

MAC Cosmetics boosts eLearning completion rates to 80%+ with LanguageWire

MAC Cosmetics, a global makeup brand, faced a challenge with low engagement and completion rates for its internal eLearning app. The brand's previous process of handling multilingual translations in-house was inefficient, consumed valuable resources, and resulted in inconsistent content. This prevented employees in many regions from receiving adequate training. MAC partnered with LanguageWire to streamline this process.

LanguageWire implemented a translation solution, utilizing its SmartEditor and delivering files in SCORM packages ready for upload. This service freed MAC's team to focus on core work instead of translations. The results were a dramatic increase in course completion rates, with many markets now achieving over 80%. By translating content into 15 languages, LanguageWire helped MAC provide consistent, localized training that upskilled employees globally and improved customer service.

MAC Cosmetics