Case Study: Pegasus Airlines achieves multilingual expansion and brand consistency with LanguageLine localization

Pegasus Airlines scales from 1 to 9 languages with LanguageLine

Pegasus Airlines, a major low-cost carrier in Turkey, faced significant language and cultural barriers as it pursued international expansion. Its Turkish-language content needed to be accurately localized for diverse global markets while meeting tight deadlines for frequent product launches. To overcome this challenge, Pegasus partnered with LanguageLine for its translation and localization services.

LanguageLine implemented a tailored localization strategy, using a dedicated team of linguists and a secure dashboard system to manage translations from Turkish into nine languages. This solution ensured brand consistency and cultural relevance across all regions. As a result, Pegasus successfully scaled its operations across Europe, preserved its brand voice internationally, and received industry recognition for its effective multilingual marketing campaigns.

Pegasus Airlines