Case Study: Time Warner Cable builds and engages its social audience with LaneTerralever

Time Warner Cable grows Facebook community 66% with LaneTerralever

Time Warner Cable, a major provider of internet and cable services, sought to significantly increase its engagement levels through social media. To meet this challenge, they partnered with the vendor LaneTerralever to develop and execute a comprehensive social content strategy.

LaneTerralever implemented a full social strategy that included community management and premium content creation, often leveraging programming from partners like AMC and Disney. This solution drove remarkable results, including 3.3 billion Facebook impressions, a 66% growth in their Facebook community, and 1.4 million overall clicks to their purchase funnel.

Time Warner Cable