Case Study: The Joint Chiropractic boosts franchise growth and brand consistency with LaneTerralever

The Joint Chiropractic boosts intro offer downloads by 37% with LaneTerralever

The Joint Chiropractic, a national franchise, faced challenges with market saturation and brand inconsistency as it sought to grow. They engaged the vendor LaneTerralever to help change the category conversation around chiropractic care and create a cohesive national brand strategy to attract new consumers and excite their franchisee network.

LaneTerralever developed a new brand platform titled "You're Back, Baby," which was brought to life through an authentic campaign featuring real patient stories. This approach humanized the brand and made chiropractic care more accessible. The campaign was launched across multiple channels, including TV, digital, and social media. The results included a 37% increase in intro offer downloads in the first month and a jump from 22,000 to over 60,000 average weekly digital video views on YouTube.

The Joint Chiropractic