Case Study: Palms Casino Resort reclaims its iconic Las Vegas presence with LaneTerralever

Palms Casino Resort reopens after 2 years with LaneTerralever

Palms Casino Resort, a historic Las Vegas property under new indigenous ownership, faced the challenge of rebranding itself to attract tourists while retaining its local base and cutting through the saturated casino market. They partnered with the vendor LaneTerralever for a comprehensive solution that included brand strategy, casino website design, and an integrated marketing campaign to redefine their identity and drive their grand reopening.

LaneTerralever's solution involved establishing a new brand vision, launching a recruitment campaign to build internal buy-in, and creating the "Here to Play" public campaign to generate buzz. They designed and launched a new mobile-first website and produced the "Little Palm" TV spot to sustain momentum. The work successfully repositioned the iconic casino, with LaneTerralever helping to break into the Las Vegas market and deliver on the values of the new ownership.

Palms Casino resort