Case Study: BizLibrary achieves scalable account-based routing with Lane Four Highroad

Making the Shift to ABM with Lane Four Highroad

BizLibrary, a leading provider of online learning for growing organizations, needed a scalable way to support its shift to account-based marketing (ABM). As their sales team grew, manual lead distribution and account creation created inefficiencies and sometimes led to poor customer experiences, including existing customers being contacted by mistake. To close the gaps in their Salesforce tech stack, BizLibrary turned to Lane Four Highroad.

With Lane Four Highroad, BizLibrary automated lead-to-account matching, auto-account creation, account-based routing, auto-conversion, auto-merge, and SLAs inside Salesforce. New leads are now matched, enriched, converted, and routed automatically, improving assignment accuracy, saving time for sales and operations, and enabling better account-based metrics and governance. BizLibrary’s team says Lane Four’s guidance and support helped them implement a seamless ABM routing process ready to scale with the business.

BizLibrary

Mike Hooker

Salesforce Administrator