Case Study: National POLST Collaborative improves clarity and access with Landslide Creative

National Polst Collaborative wins Gold Award for nonprofit website design with Landslide Creative

The National POLST Collaborative worked with Landslide Creative to address a challenge with its website. The organization needed a digital presence that better reflected its leadership role in serious illness care and clarified its mission for both clinicians and the public. A key issue was that the existing site's use of advance care planning language was causing confusion and disengagement among visitors.

Landslide Creative implemented a strategic redesign of the website, guided by evidence-based messaging principles. The solution simplified the user journey with a clear, linear format and accessible language to make portable medical orders easier to understand. As a result of Landslide Creative's work, the new website significantly strengthened the organization's presence and earned a Gold Award for Nonprofit Website Design at the dotCOMM Awards.

National Polst Collaborative