Case Study: Royal Mail Pension Plan improves member understanding with Landscape

Royal Mail Pension Plan boosts understanding 100% with Landscape

The Royal Mail Pension Plan faced a challenge where two-thirds of its members did not fully understand their pension benefits, despite being engaged with the plan. Landscape was asked to review and improve the member communications strategy to ensure members could engage with the information, understand their benefits, and make informed choices.

Landscape implemented a solution that included a new look and feel for all communications, using simpler language, engaging imagery, and a friendly character named Cyril the Squirrel. They redesigned benefit statements and relaunched the website with an animated Cyril and a new retirement modeller. A subsequent survey showed a 100% improvement in members who completely understood the plan, and the new website successfully conveyed that member feedback had been heard.

Royal Mail Pension Plan