Case Study: Peabody puts Thamesmead on the map with Landscape

Peabody launches Southmere in months with Landscape

The customer, Peabody, faced the challenge of changing perceptions and putting a new neighborhood in the Thamesmead regeneration on the map for Londoners, while also ensuring the brand resonated with existing local residents. The vendor, Landscape, was engaged to create a new brand identity and marketing strategy to meet this complex placemaking need.

Landscape developed the brand proposition "Today, tomorrow, together" and an activation campaign titled "Live in wonder" for the new neighborhood, named Southmere. Although it is early days, the new neighborhood is already successfully fulfilling its mission of putting 'London’s new town' on the map.

Peabody