Case Study: Peabody, Hill and The Trampery build a thriving community brand with Landscape

Peabody, Hill and the Trampery generated 3,709 leads with Landscape

The customer, a joint venture between Peabody, Hill and the Trampery, faced the challenge of bringing their Fish Island Village vision to life, which included creating a bold brand identity and a strategic placemaking campaign for a new community in east London. They hired the vendor Landscape to handle this complex project, which required engaging both a wider market and the local creative community amidst concerns about gentrification.

Landscape's solution focused on authentic storytelling and local collaboration. They interviewed residents to develop a brand narrative, commissioned artwork from local artists, and hired a local ironmonger to create a sculpture. This approach successfully generated 3,709 leads, tripled the customer return rate to the website, and led to 12 direct sales from a press campaign. The project attracted new people to the area, built a loyal local following, raised the profile of local artists, and went on to win three awards at the Property Marketing Awards.

Peabody, Hill and the Trampery