Case Study: Nationwide simplifies benefits selection with Landscape's gamified quiz portal

Nationwide boosts benefits engagement with Landscape’s gamified quiz for annual enrolment

Landscape helped Nationwide address a challenge with its employee benefits program. While Nationwide offered a wide range of benefits, the uptake on many was low because employees, especially those in retail spaces, found the process too time-consuming to navigate. Landscape was tasked with building a digital tool to make the benefits selection process faster and more engaging.

The solution was a gamified web portal that used a personality quiz to match employees with relevant benefits. Landscape developed a user-friendly experience with a decision-tree algorithm and a quirky tone of voice, all while incorporating Nationwide's new corporate rebrand. The tool was very well received by staff, became a central part of benefits communications, and is now also used to inform new joiners.

Nationwide