Case Study: Local Government Pension Scheme modernises member experience with Landscape

Local Government Pension Scheme (lgps) boosts website to 720,000 visits with Landscape

The Local Government Pension Scheme (lgps), a major UK public pension fund, faced challenges with an outdated brand and a website that was unwieldy, filled with duplicate content, and non-compliant with public sector accessibility requirements. They engaged Landscape to modernize their brand and develop new, compliant websites for England, Wales, and Scotland.

Landscape delivered a modernized brand identity and completely restructured the website content into member-centric categories. The solution included simplifying tools, ensuring W3C AA compliance, and creating Welsh-language videos. The new Landscape website was a major success, receiving 40,000 page views in its first 48 hours and now regularly sees over 7,000 daily users. It has significantly improved the experience for the scheme's six million members and local administrators.

Local Government Pension Scheme (lgps)