Case Study: Hymans Robertson strengthens trustee engagement with Landscape

Hymans Robertson shares 3 short Trustee Tales with Landscape

Hymans Robertson required a clear and authentic marketing proposition to differentiate themselves from sales-focused competitors. They partnered with the vendor Landscape to develop a campaign that was true to their values and could effectively communicate their unique client relationships to trustees.

Landscape developed the "Trustee Tales" campaign, which involved scripting and animating a series of short stories based on personal anecdotes from the Hymans Robertson leadership team. These animations were shared on social media and through targeted direct marketing. The solution was well-received, with the client's Commercial Director reporting positive feedback from clients and noting that the video cards provided excellent talking points for engaging warm prospects.

Hymans Robertson