Case Study: Cystic Fibrosis Trust boosts donations and engagement with Landscape

Cystic Fibrosis Trust doubles Wear Yellow income and lifts donations 20% with Landscape

The Cystic Fibrosis Trust, a charity, faced the challenge of standing out in a competitive third sector and engaging its community during a key fundraising week. They approached the vendor Landscape for a creative campaign to promote their 'CF Week' and 'Wear Yellow Day' event.

Landscape developed a series of mascots that were applied across a fundraising pack, direct mail, an interactive timeline, web banners, and a photo widget. This solution more than doubled the predicted income for Wear Yellow Day, achieved a combined social media reach of over 300,000, and increased individual donations by over 20%.

Cystic Fibrosis Trust