Case Study: Bank of England improves pension communications with Landscape

Bank of England boosts pension engagement with Landscape, reaching nearly 80% video clicks

The Bank of England faced a challenge where its employees did not fully appreciate or understand their valuable pension benefits, with only 27% feeling informed enough to make annual choices. To improve financial wellbeing and engagement, the bank engaged Landscape to elevate its pension communications.

Landscape developed a new reward brand that fit within the existing corporate identity, which included rationalized product names and a framework for new communications. This solution featured four short animations that explained pension basics. The launch was a major success, receiving over 1,200 likes, 3,800 page visits, and nearly 80% of employees clicking to watch a video.

Bank of England