Case Study: Actelion Pharmaceuticals streamlines global brand communications with Landscape

Actelion Pharmaceuticals delivers 4 years of annual reports with Landscape and supports a €30 billion acquisition

Actelion Pharmaceuticals, a pharmaceutical company with a unique and progressive brand identity, faced the challenge of maintaining consistent global communications while preserving its entrepreneurial spirit. The vendor, Landscape, was retained to manage the brand globally and ensure all communications were cohesive.

Landscape provided ongoing support, updating brand guidelines, generating assets, and designing key reports like the Annual Report and Corporate Sustainability Review in multiple languages. They also restructured Actelion's corporate website. This work culminated in the successful production of four consecutive Annual Reports. Notably, Actelion was subsequently acquired by Johnson & Johnson for €30 billion, with Landscape's refined investor reporting cited as an important factor in one of the largest pharmaceutical mergers in history.

Actelion Pharmaceuticals