Case Study: Whole Foods Market achieves 184 million media impressions with Landis Communications Inc

Whole Foods Market earns 184 million impressions with Landis Communications Inc

Whole Foods Market engaged Landis Communications Inc to address the challenge of increasing its exposure and media coverage in the Northern Pacific Region. The natural foods retailer sought to position itself as the area's leading organic grocer, drive store traffic, and become a more integrated community resource, particularly by garnering attention from local food and lifestyle media.

Landis Communications Inc implemented a public relations strategy focused on the shopping experience, seasonal promotions, and positioning Whole Foods as an expert on food trends. This approach secured the most comprehensive media coverage the region had ever seen, resulting in 184 million gross impressions and an advertising equivalency of over $4.5 million. Landis secured features in major regional outlets like the San Francisco Chronicle and Seattle Times, as well as numerous TV and radio placements.

Whole Foods Market