Case Study: Port of San Francisco strengthens media messaging and training with Landis Communications Inc.

Port of San Francisco trains multiple spokespeople with Landis Communications Inc in one media session

The Port of San Francisco hired Landis Communications Inc to refine its key messages and provide media training for its Director and department heads. The challenge was to prepare a diverse set of spokespeople across the Port's many business units to handle a variety of audiences and projects effectively.

Landis Communications Inc implemented a strategy using real-life issues as touch points for the training, which included PR fundamentals, interview techniques, and on-camera practice sessions. The results were highly positive, with Port spokespeople uniformly praising the training and reporting significant value gained, which helped senior leadership understand the importance of public image and messaging.

Port of San Francisco