Case Study: Graton Resort & Casino boosts retention and national recognition with Landis Communications Inc.

Graton Resort & Casino retains nearly 2,000 employees with Landis Communications Inc

Landis Communications Inc partnered with Graton Resort & Casino, a AAA Four Diamond property, to develop a public relations campaign. The challenge was to generate positive publicity as COVID-19 restrictions loosened and to position the casino favorably amidst high industry turnover.

The solution involved a strategic campaign to announce Graton's significant minimum wage increase. Landis Communications Inc timed the announcement for maximum impact, partnered with the employee union to find compelling stories, and executed a targeted media strategy from local to national outlets. The results included extensive national coverage on outlets like NBC Nightly News and NPR, successful messaging about the wage's life-changing impact, and nearly 100% employee retention during a period of high industry turnover, establishing Graton as a national model.

Graton Resort & Casino