Case Study: Otodom keeps landing pages evergreen with Landingi

How Otodom Builds Landing Pages That Keep Evolving

Otodom, a leading Polish real estate platform, needed to accelerate its marketing efforts and gain independence from IT and external agencies. The challenge was to build and update landing pages quickly without bottlenecks. They turned to the vendor, Landingi, to use its landing page platform to empower their marketing team with real-time editing and publishing capabilities.

Using Landingi, Otodom implemented a system of flexible, evergreen landing pages that could be reused and repurposed for multiple long-term campaigns. This solution allowed them to efficiently run programs like an agent academy and a nationwide contest from a single page. The results were significant, including generating over 200 high-quality leads from a market report with a 6% conversion rate and creating a sustainable, agile marketing operation.

Otodom

Andrzej Silski

Online Marketing Manager