Case Study: Five Guys New York cuts cost per hire by 57% with Landed

Five Guys New York cuts cost per hire by 57% with Landed

Five Guys New York (FGNY), a quick-service restaurant franchisee, faced significant hiring challenges in New York City's competitive labor market. With a small recruitment team, the company was dealing with rising costs and inefficiencies, particularly in hiring for management roles. Their reliance on job boards like Indeed was draining time and budget without yielding qualified candidates. To address this, FGNY partnered with the vendor Landed for a new talent acquisition strategy.

Landed implemented its AI-powered, SMS-based system to streamline the vetting process for management roles. This solution included targeted candidate engagement and multilingual support to quickly hire strong leaders. As a result, Five Guys New York significantly reduced interview ghosting and achieved an interview attendance rate that was twice the industry average. Landed helped them lower their cost-per-hire by 57% compared to the NYC average and achieve an interview-to-hire ratio that was three times the industry average for management roles.

Five Guys New York