Case Study: Madison MK boosts conversions with Landbot.io

Madison MK - Customer Case Study

Madison MK, a Madrid-based marketing agency with more than 1,800 employees and clients in 50+ countries, wanted to strengthen its omnichannel customer experience as part of its digital transformation. The team needed a chatbot solution that was easy for end users, flexible for developers, and capable of supporting multiple channels and integrations. Landbot.io was chosen for its strong UX, customization options, and native integrations such as WhatsApp, Facebook, and Telegram.

Using Landbot.io’s chatbot builder, APIs, webhooks, and Dialogflow-based NLP, Madison MK launched a simple but fluid conversational bot on a customer website and later expanded its use in other interactive experiences. The implementation delivered strong engagement, with an immediate 38% conversion rate from conversations and around 3,000 conversations per month, helping Madison improve customer interactions and exceed expectations.

Madison MK

Joaquín Losa

Madison MK