Case Study: Soap boosts email open rates with Landbot.io

How Soap went from 25% to 73% of email open rate with Landbot

Soap, a Milan-based sustainable canned detergent company, wanted a better way to compete with major industry players and generate qualified leads without relying on traditional forms or Facebook ads. Using Landbot.io, Soap looked for a more engaging, conversational way to build trust, capture leads, and improve customer interaction on its landing page.

Landbot.io helped Soap implement a chatbot-powered landing page and email marketing flow that created real-time, value-driven conversations. The results were strong: Soap’s conversion rate increased from 3% to 17%, completed chats reached 90%, and email open rates rose from 25% to 73%, showing a major boost in lead quality and engagement.

Soap

Marco Borsani

Chief Executive Officer & Founder