Case Study: Hash Ads boosts football trial revenue with Landbot.io WhatsApp automation

How Hash Ads boosted player trials by 60% for a leading football academy using a WhatsApp chatbot

Hash Ads helped Stars of Africa, a leading football academy in South Africa, tackle a growing WhatsApp registration bottleneck for its open trials. With hundreds of weekly inquiries, the team was manually collecting player details, confirming attendance, and copying data into Google Sheets, creating a slow and resource-heavy process. To streamline this, they turned to Landbot.io and its WhatsApp chatbot capabilities.

Using Landbot.io, Hash Ads built an automated WhatsApp trial registration flow with Google Sheets integration, proactive template messages, and consent-based follow-ups for trial dates and results. The solution increased trial applications to 1,300+ in a season, lifted attendance to 70%, and boosted recurring revenue from trials by more than 60%, while freeing the academy team from manual communication work.

Hash Ads

Faeez Saloojee

Agency Partner