Case Study: Emma increases average order value with Landbot.io

How Emma Increased Average Order Value by 18% with a Website Chatbot

Emma, the e-commerce sleep company based in Frankfurt am Main, wanted to improve its online shopping experience and help customers choose the right mattresses and sleep products without relying on its call center. With limited physical stores and a growing product range, many shoppers lacked the information and confidence needed to make a purchase.

To solve this, Emma implemented Landbot.io’s website chatbot Product Finder, an interactive quiz that asks about sleep habits, preferences, and budget to deliver personalized recommendations. The result was a 78% completion rate, a 122% uplift in orders per Product Finder user versus website users, and an 18% increase in average order value, showing clear measurable impact from Landbot.io.

Emma

Miguel Almeida

CRM Marketing Manager