Case Study: Conversational Design achieves +40% lead conversion with Landbot.io

How Conversational Design Achieves +40% Lead Conversion Rates, with Landbot

Conversational Design, a marketing agency in Milan, needed a faster way to build high-converting conversational experiences without relying on developers or coding skills. After testing other bot platforms, the team turned to Landbot.io and its no-code chatbot builder to help them create interactive lead-generation conversations that could replace static web forms and improve engagement.

With Landbot.io, Conversational Design built chatbots for lead generation, customer support, surveys, and more, using a single conversation to collect and segment lead data efficiently. The results were strong: over 20,000 leads generated in a year, chatbot lead conversion rates above 40%, a 200% reduction in cost per lead, and project delivery time cut from four months to three weeks, with some clients seeing conversion rates double and campaign performance improve significantly.

Conversational Design

Lara Petraglia

Marketing Manager