Case Study: Arora Project triples leads and cuts CPL with Landbot.io

How Arora Project tripled their leads from Google Ads and slashed CPL by 30% with Landbot

Arora Project, a Miami-based growth marketing agency focused on equity crowdfunding, needed to improve lead generation for its high-spend Google Ads campaigns. Working with Landbot.io, they looked for a better way to boost conversion rates and improve the quality of leads rather than just increasing traffic.

Landbot.io implemented conversational design and chatbot-powered lead generation to automate and optimize the prospect journey, including better testing and tracking of drop-offs. The result was a 30% decrease in cost per lead, a 40% increase in leads acquired, and a jump from 552 leads on a standard landing page to 3,588 leads with Landbot.

Arora Project

Jose Renteria

Director of Advertising