Case Study: Gedeon Richter raises awareness of schizophrenia’s negative symptoms with Lampyon’s interactive art installation

Gedeon Richter brings 7 iconic paintings to life with Lampyon

The customer, Gedeon Richter, needed to raise awareness for Reagila, a treatment for the negative symptoms of schizophrenia, in an educational and emotionally resonant way for a psychiatric conference, while avoiding clinical imagery. The vendor, Lampyon, was tasked with creating an installation to meet this challenge.

Lampyon's solution was to digitally reimagine seven iconic Hungarian paintings, subtly altering them to reflect the emotional weight of the condition. They created a touchscreen application allowing conference visitors to interactively slide away the altered overlay, revealing the original artwork underneath and mirroring the treatment's potential impact. This innovative approach by Lampyon let viewers emotionally experience the treatment's effect rather than just being told about it.

Gedeon Richter