Case Study: THOR Industries achieves successful M&A communications with Lambert

THOR Industries achieves 80,000,000 impressions with Lambert

THOR Industries, Inc., a leading manufacturer of recreational vehicles, selected its long-time communications partner Lambert to manage the strategic communications for its historic acquisition of Jayco. The unique challenge was that Lambert was tasked with representing both sides of the multi-billion-dollar deal, requiring a comprehensive strategy to communicate with internal teams, external media, Wall Street investors, and partners to support THOR's growth objectives.

Lambert executed this by counseling both companies' leadership and creating a full suite of communications materials, including press releases, investor presentations, and internal memos. The vendor managed all media relations for the announcement and subsequent interviews. This strategy was highly successful, generating over 30 media hits and more than 80 million impressions, including features in major outlets like The Wall Street Journal and CNBC. Following the acquisition, THOR's share price rose over 150%, achieving a record market capitalization.

THOR Industries, Inc