Case Study: Boulder Canyon boosts same-store sales with Lambert

Boulder Canyon boosts same store sales 40% in 90 days with Lambert

The customer, Boulder Canyon, faced the challenge of increasing sales in its saturated heritage markets during its 20th anniversary year. To help bolster retail commitments, the vendor Lambert developed an integrated marketing campaign focused on new packaging and the brand's local roots.

Lambert implemented a solution involving a pay-per-click coupon campaign, targeted social media ads, retailer partnerships, and collaborations with local influencers and media. The results for Boulder Canyon were significant, including a 40% increase in same-store sales over 90 days and a 5x return on investment from the program.

Boulder Canyon