Case Study: Sunderland Software City achieves increased brand awareness and lead capture with LamasaTech's interactive multi-touch gaming table

How LamasaTech Utilised Creative Technology to Drive Brand Awareness for Sunderland Software City

Sunderland Software City supports and promotes software business growth in the North East and wanted a way to stand out at events and exhibitions while capturing leads. Their challenge was to create an engaging, attention-grabbing platform that encouraged interaction and gathered prospect data.

LamasaTech built a branded, multiplayer gaming application on an interactive multi-touch table that invited visitors to play together and start conversations. The experiential game increased engagement across events and included a built-in data-capture element, allowing Sunderland Software City to collect contact information for follow-up marketing and lead generation.

Sunderland Software City