Case Study: Big Buck Bunny achieves audience growth and engagement with LamasaTech's interactive gamification

Big Buck Bunny - Customer Case Study

LamasaTech created an interactive gamification experience using the Big Buck Bunny IP for innovation centres and theatres across the UK to tackle a clear brief: build a memorable, shareable visitor experience that would drive audience growth and increase engagement. The challenge was to appeal especially to families and children while encouraging social sharing and word-of-mouth promotion.

LamasaTech delivered a multi-touch, 3D-character game where players complete activities to unlock short movie clips, designed to be fun, family-friendly and to support children’s cognitive skills. Deployed on multi-touch displays or large video walls, the experience attracted wider audiences, created a unique and shareable visit, and successfully boosted engagement and footfall.

Big Buck Bunny