Case Study: Watershed Informatics achieves a 486% increase in website visits with LAIRE’s Google PPC advertising

Watershed Informatics boosts website visits 486% with LAIRE

Watershed Informatics, a Bio-IT managed service provider, partnered with the vendor LAIRE to overcome its lack of brand awareness and lead generation. As a new start-up in a competitive space, Watershed's website had negligible traffic and its previous strategy relied solely on word-of-mouth. They needed an enhanced digital marketing strategy to win new clients and secure investor funding.

LAIRE implemented a targeted Google PPC advertising campaign for Watershed Informatics. The strategy involved using industry-specific keywords and dynamic search ads. This solution resulted in a 486% increase in website visits and attracted 4.1k new users over a six-month period, providing a solid foundation for the client's future marketing efforts.

Watershed Informatics