Case Study: Premier Building Systems boosts traffic and leads with LAIRE's multi-brand HubSpot website redesign

Premier Building Systems boosts organic search traffic 57% with LAIRE

Premier Building Systems, a manufacturer of sustainable building solutions and parent company to several product brands, faced a challenge with its digital presence. While its Premier SIPS brand had website traffic, the site was outdated and difficult to navigate. The parent company and its other brands had little to no online presence, and they lacked a cohesive digital ecosystem to compete effectively. They partnered with LAIRE for a website design and development solution on the HubSpot CMS.

LAIRE designed and launched four interconnected websites: one for the parent company and one for each child brand. The solution created a unified yet distinct experience for each brand, improving user experience and reorganizing content. The results were significant, with the parent company's organic traffic increasing 57% and new contacts rising 339% year-over-year. The Premier SIPS site also saw substantial growth, consistently ranking for over 2,000 keywords per month, a major increase from its previous average.

Premier Building Systems