Case Study: Brock Built achieves scalable sales and marketing growth with LAIRE’s HubSpot transformation

Brock Built cuts CRM clutter with LAIRE by merging 4,000+ duplicates

The customer, Brock Built, faced challenges with its HubSpot CRM platform as it transitioned to an in-house sales team. Their portal was difficult to manage due to inconsistent usage, duplicate records, and unreliable reporting, which hindered both marketing and sales efforts. To address this, Brock Built partnered with vendor LAIRE, a HubSpot Diamond Solutions Partner, for a complete CRM transformation.

LAIRE executed a strategic overhaul of the CRM's architecture, which included merging duplicates, removing unused properties, and redefining the lead-to-deal process. They implemented AI-powered workflows using HubSpot Breeze to automate data entry and improve data quality. The results included the merger of over 4,000 duplicate records, a 63% reduction in Super Admin access, and significantly reduced manual processing time, leading to greater data confidence and a scalable platform for future growth.

Brock Built