Case Study: kinderkiez builds pre-Christmas buzz and boosts website visits with Laika Berlin

kinderkiez boosts website visits by over 700% with Laika Berlin

The customer, kinderkiez, a company creating personalized play rugs of a child's own neighborhood, faced the challenge of launching its product and generating significant media attention in time for the Christmas sales season. The vendor, Laika Berlin, was enlisted to manage the PR launch campaign using a combination of classical PR work and influencer relations.

Laika Berlin implemented a campaign focused on engaging with family-focused influencers in Germany to promote the kinderkiez product. This strategy, executed without any additional media budget, successfully secured coverage from larger Instagram influencers and additional media like a TV broadcast. The campaign resulted in a over 700% increase in unique website visits, leading to a successful Christmas sale period for the client.

kinderkiez