Case Study: ASTI raises awareness on acid attacks during Berlin Fashion Week with Laika Berlin

ASTI brings acid attacks into Berlin Fashion Week with Laika in 3 days

ASTI – Acid Survivors Trust International, a UK-based non-profit, challenged Laika Berlin to create a high-impact campaign to confront the German fashion industry with the issue of acid attacks within its supply chains. The goal was to generate discourse and put the topic on the agenda during the high-traffic period of Berlin Fashion Week, moving the media, companies, and the public.

Laika Berlin executed a three-part experiential campaign featuring a branded LED truck that drove through key city hotspots, an image projection on a building facade, and live performances at major Fashion Week event entrances. This solution successfully generated significant media coverage, increased social media engagement for ASTI, and positioned the non-profit as a relevant voice in the industry. The campaign opened doors for potential partnerships with fashion brands on clean supply chains.

ASTI – Acid Survivors Trust International