Case Study: The ESOP Association creates an engaging conference experience with LAI Live

The ESOP Association transforms its Las Vegas conference with LAI Live in one engaging event experience

The ESOP Association, a national membership organization for employee-owned companies, sought to transform its annual Las Vegas conference into a more engaging and energetic experience for attendees. They enlisted the event production and design services of vendor LAI Live to create a new visual brand that would capture the industry's energy and embody the future possibilities of employee ownership.

LAI Live developed an artistic theme centered on the concept of individuals breaking free to own their destinies. The solution featured vibrant abstract watercolor graphics of human figures, which were applied to signage, registration desks, and a fabricated entryway. For the general session, LAI Live created a scenic design resembling a modern art gallery, with oversized suspended art pieces and animated session graphics that incorporated the watercolor elements. This immersive approach successfully conveyed a sense of energy and excitement, ensuring strong brand recognition for the association and its event theme throughout the venue.

ESOP Association