Case Study: International Franchise Association boosts event engagement in Las Vegas with LAI Live

International Franchise Association wows attendees with LAI Live’s 70' x 15' convex center screen

The International Franchise Association (IFA) sought to keep its growing annual convention on the cutting edge of attendee engagement. To address this challenge, they partnered with event production vendor LAI Live to create innovative experiences.

LAI Live implemented a multi-faceted solution. This included a vibrant media booth for streaming interviews on Facebook Live, a creatively designed video wall displaying dynamic content, and a massive convex center screen in the general session to immerse the audience. The vendor's strategy successfully generated buzz through social media interaction, captured attendee attention with visually stunning elements, and created a highly impactful viewing experience without the need for additional delay screens.

International Franchise Association