Case Study: Certified Angus Beef LLC creates an engaging virtual annual conference with LAI Live

Certified Angus Beef LLC engages attendees with LAI Live’s 10-in-10 virtual conference format

Certified Angus Beef LLC faced the challenge of pivoting their traditionally in-person, food-focused Annual Conference into a powerful and engaging virtual experience. Their main goal was to translate the event's sensory and community-driven aspects into an online format. They partnered with event experience vendor LAI Live to achieve this.

LAI Live implemented a comprehensive virtual solution, beginning with an Event Design Workshop to translate the brand's authenticity into the digital space. They built a custom, visually-driven website and provided broadcast-quality production. Key features included interactive "10 in 10" and town hall sessions to foster community, and a creative virtual "Taste Drive" hall complemented by distributed gift cards to allow for physical tasting. The result was a highly relevant and engaging event that successfully connected the entire supply chain.

Certified Angus Beef LLC