Case Study: Riverbend rebrands and redesigns its website with Ladybugz Interactive Agency

Riverbend rebrands in time for its 26th gala with Ladybugz Interactive Agency

Riverbend, formerly known as The Lowell House, Inc., is a long-standing addiction recovery nonprofit in Massachusetts. After over 50 years of service, its original name and brand no longer reflected its expanded geographical reach and suite of services. The organization faced the challenge of creating a new identity that honored its legacy while symbolizing its future growth, requiring a comprehensive rebranding and website redesign. They enlisted Ladybugz Interactive Agency to achieve this.

Ladybugz Interactive Agency developed a completely new name, brand, and website for the organization. The solution included a welcoming logo with river-inspired elements and a website design intended to feel approachable for those on a recovery journey. The new brand successfully paid tribute to the organization's history while positioning it for future impact. Riverbend enthusiastically unveiled the new identity at its annual gala, and the Ladybugz team helped ensure the project was completed efficiently to meet a tight timeline.

Riverbend